The Tipping Point : How Little Things Can Make a Big Difference

By Malcolm Gladwell

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him'.

Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change. 'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power.